It’s really easy to talk about someone else, but to write about yourself and your business may be one of the hardest things to do as a business owner. How do you explain the heart of your business to your audience? How it started or why it started? How do you communicate your brand?
Why does your story matter? There may be many businesses like yours out there, but no two businesses have the same story. Telling your story will immediately set you apart from your competition. Your story will also increase the value of your conversations because these conversations will be based on an authentic connection and buy-in.
What is your creative process? One of our star Virtual Assistants is often quoted as telling clients to, “ write everything down. Like we did in school, with the idea bubble. Some great ideas come when you least expect them. Be ready to write.”
“Before I write for any client, I ask them questions. Lots of questions”, she said. “I make the client - SHOW UP”.
Exactly that, you must show up for yourself! I'm sure you hear this all the time, what is your why? Always remember you, then this, then next.
Ask yourself this question: What has brought you to where you are today?
The fundamentals of writing out your story:
- Conflict: What is your business trying to solve?
- Resolution: How does your business solve this problem?
- Characters: Who are the movers/shakers in your story?
- Narrative: Your business storyline
- Scope: Range of your services
Think of the platform your story will be published on. Know the basics of that platform
JUICY ADVICE ALERT: Example: Instagram- because we cannot add links in captions, many like to use “link in bio”
Some helpful tips to remember:
Word Vomit - Remember structure. This happened a picture of what you do.
Imagery - Use descriptive language to paint why.
Tone - is EVERYTHING. What kind of energy do you want to give off?
Vanity - Use examples of your impact.
Plan Ahead - You can write your story around a Mother's Day special.
A SECOND PAIR OF EYES - we all need this.
Let us be your second pair of eyes.
Cascade Virtual Assistants on standby.
Subscribe to our newsletters for more resources.