Mailchimp and Constant Contact are without a doubt two of the most far reaching and well recognized email campaign platforms in the world but how do you know which one will speak to the audience you are contacting?
Below are some specifics we have learned along the way while building campaigns for clients that cater to the audience they are trying to reach.
GREAT THINGS ABOUT BOTH
THINGS EACH COULD DO BETTER
After building multiple campaigns on both platforms, the main difference when it comes to using one of these platforms to communicate with your audience really comes down to style and price.
If your messaging will be staying in a professional arena and communicates information about educational opportunities, business happenings, job posting, etc., a constant contact template will better communicate your professionalism.
Mailchimp on the other hand offers a wide variety of templates capable of catering to a professional and casual audience. Move between creating your monthly company newsletter to designing an ad. for your upcoming yard sale with ease.
PRICING
FINAL THOUGHTS
If we are comparing specifically templates and pricing we would have to declare the winner Mailchimp hands down as they are the best for general and advanced features, reporting, and price.
So should Constant Contact even have a place in your design arsenal? They could if you find the audience you are catering too would just be a better fit and worth the increased fees.